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The Ploof+ Journal
Real numbers, plain language and zero affiliate-speak. Guides on what UK pet care actually costs and how to make it cheaper.
22 April 2026 · 6 min read
Vet care in the UK has risen faster than inflation for the last five years. Here's what to budget for in 2026 — and how to claw some of it back.
15 April 2026 · 7 min read
Pet insurance can be a lifeline or a money pit. Here's how to tell which it is for you, and what the real alternatives look like.
8 April 2026 · 5 min read
Marketing budgets don't equal nutrition. Here's what UK vets feed their own dogs — and what they steer their clients towards.