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Pet Care Inequality

Pet care is getting expensive.We give it back.

Vet bills, food, insurance — UK pet owners are stretched thin. Ploof+ rewards you for the everyday spending you already do, so caring for your pet doesn't mean cutting back on yourself.

Pet Care Costs Are Rising — infographic showing UK pet owners cutting back on food, socialising and heating to afford pet care
The reality

People in the UK are struggling to afford vet care

1 in 10

pet owners have cut back on their own food, heating and essential travel

1 in 7

have cut back on non-essentials like socialising in the last two years to care for their pet

1 in 20

have skipped heating their homes to afford pet care

The cost gap

Pet ownership costs are becoming a struggle for millions

2 in 3

pet owners couldn't cover an unexpected surgery bill

1 in 10

owners have delayed getting vet care for their pet

1 in 10

have gone into debt to care for their pets

Why it matters

Pet ownership is a lifeline — it shouldn't just be for the rich

50%

of pet owners say their pet has been a lifeline when times are tough

60%

say pet ownership improves their mental health

1 in 4

say having a pet means they spoke to someone when they otherwise wouldn't have

Our answer

Spend like you already do.Get money back for it.

Ploof+ turns the things you buy every week — for your pet and for yourself — into points. Redeem them for vouchers, treats, vet credit, or a dinner out you can actually afford.

Pet food & treats
Stock up — earn points back
Vet visits & insurance
Turn essentials into rewards
Dinners out
Treat yourself — we'll chip in
Clothes & everyday shopping
Your spending, your perks
Grooming & boarding
Care that gives back
Training & day care
Every receipt counts

Your pet shouldn't be a luxury.

Join Ploof+ and start turning everyday spending into rewards that help you care for the ones who care for you.

Join free

Statistics sourced from the PDSA Pet Health Inequality Report, published by the People's Dispensary for Sick Animals (UK).